I'm Alex,
A creative strategist & business consultant.
I build my visions & help others to shape theirs using empathy & ADHD.

Strategy meets Creativity

I'm a multidisciplinary freelance creative mind crafting cutting-edge marketing & business strategies where creative, insight & strategy converge. I thrive on the challenge of breathing life into ideas & visions through captivating digital experiences as a storyteller through pixels and words.

My story is about resilience, adaptability, and the constant will to see the world through the eyes of others.

For 35 years, my unique blend of perceptions, feelings, & reactions went misunderstood and unnamed – until I was diagnosed with ADHD, but nothing really changed. But when at 40, I gained access to the treatment, it wasn't just a personal milestone — it was an awakening marking the dawn of a transformative chapter in my life.

I've started to gradually become aware of my potential whether intellectual, emotional or empathetic, and as someone who always had the instinctive ability to accurately feel & understand people’s emotions, I founded that it defines myself as being an empath.

Resonating with others' emotions isn't just an attribute — it's a driving force.

Defining myself has enhanced my professional interactions & decisions. I'm now fully aware of my ability to connect with people to understand their needs, challenges, & aspirations and therefore crafting the finest bespoke business strategies & creative contents while staying at the forefront of design trends.

My clients spans from international artists to local business and authentic entrepreneurs.

My tried-and-true work process

I strive to work closely with my clients in order to envision, create & deliver the best service which lies in a artful-attention-to-detail work ethic and a strong global approach.

// 01.


Each project start with an in-depth consulting session dedicated to identify your needs and constraints in order to address each one of them to develop the finest bespoke solution.

// 02.


From the consulting session, a bespoke strategy whether business or marketing is crafted to ensure the optimal execution of your project and so, beyond the unexpected.

// 03.


By agreeing on the execution methodology together you get a clear vision as long as the full understanding of the evolution of your project keeping you stress-free all along its creation.

Only Cutting Edge solutions

Throughout my career spanning over 20 years in the dance music industry, I have had the opportunity to work with major artists and companies. Their unwavering trust has allowed me to embrace innovation, exploring new perspectives, develop innovative strategies and design unique concepts. Today, this experience enables me to offer a wide range of tailored global solutions and top-tier services.

Brand Identity
Research and Insight
Brand Guidelines
Content Creation
Social Media Strategy
Digital Design
Web Development
Video Production

Business Consulting
Artist Management
Business Development
Project Management
Event Management
Artist Hospitality
Artistic Direction
Business Consulting
Brand Strategy
Research & Insights
Business Management

Projects at a Glance

Trusted by Industry Professionals

Hï Ibiza
DJ Mag
Ushuaïa Ibiza
Defected Records
Amsterdam Dance Event
Grey Goose

Don Diablo
Nicky Romero
Nora En Pure
Dada Life
Lucas & Steve
Fedde Le Grand
Tom Staar
Third Party
Sick Individuals
Felix Jaehn
Henri PFR
Dimitri Vangelis & Wyman
Chocolate Puma
DJ Tennis
Melon Bomb

What my clients says

"I wholeheartedly recommend Alex's services, he's is a one stop creative shop for brand management, he is able to understand what you want and need for your business. Alex poses challenges which help you develop and delve deeper into your brand all with the best intentions & outcomes: the journey does not disapoint !"
Lucy Long
CEO & Founder of LLFitretreats
“ I just love his constant attention for details. You must know what can you do for a project before taking it, but with Alex, the sky is the limit. ”
Danny Plant
CEO & Founder of REWILD Ibiza
“ I would definitely give it a full five-star rating for its usefulness, mobile friendliness and responsiveness. Very few can exceed this level of professionalism. ”
Joey Baker